Think Big. Start Small. Work Smart.

We’re an





creative consultancy

Who combine our love of creativity & strategy to bring measurable impact to mission-driven organisations.

Collabs & Experience

Our Mission

Empowering impactful organisations

Here at JMK & Co, we've made it our mission to improve the stories, systems, and (web)sites of society driven organisations, so they can continue delivering impact throughout their local communities.

After years of working within the non-profit, public & private sectors, we’ve found organisations often struggle with either internal, or external growth, caused by two common bottlenecks:

1. Lack of customers (or the wrong ones) due to poor business planning, resulting in a failure to grow externally.

2. Lack of internal growth & scalability, as a result of ineffective business operations & systems.

Our solution? Working at the intersection of business; operations & strategy, to bring clients sustainable growth & scalable strategies.


Clarity & comprehension is the cornerstone of any successful project, which is why before beginning any project we make sure to have a thorough understanding of client expectations and expected outcomes ensuring we're able to provide a selection of innovative solutions.


Once we know exactly what we need to be cracking on with, we collaborate closely with our clients to determine the most cost- effective and efficient way to resolve it. Where most agencies and consultancies see their clients as customers, we consider our clients to be colleagues and the Co included in JMK & Co.


Creation of project outcomes is the third stage in our methodology and is all about collabing with your team to make sure milestones are met and missions are made into a reality. As we're passionate about creating solutions to difficult problems, we'll make sure to choose the right processes & tools for each part of the project making sure it's delivered on time & to a high standard.


Having worked for several value - driven organisations over the years we know how challenging it can be at times to implement new strategies and systems when everyone is busy helping your beneficiaries. It's for this reason we ensure our solutions are cost effective and sustainable, so your team can continue to thrive whilst delivering impact to their community.

A bit about us ...

Our Story

As a creative consultancy our credo is to commit only to mission-aligned work, which means we only work on ethical projects that are centered around benefiting people, or the planet. We're passionate about helping our clients uncover new opportunities to continue delivering impact throughout society and we only partner with individuals, or organisations who operate by a similar ethos.

Established 2016

Freelance business first founded in 2016: Although the business has changed much over the years - Most notably becoming a business consultancy that specialises in supporting socially driven organisations (Feb 2022). One thing has remained the same & that's a massive passion for digital empowerment & positive impact.

1,000+ Hours clocked in No-Code Tools

Having clocked in 1,000+ hours over the last 3x years in no-code tools such as Airtable, Notion, Trello & Webflow, we're confident in our capability to create systems & tools that provide a solution to your most pressing operational problems.

£2.3m+ Combined client income

£2,300,000+ = The combined total income of the organisations we've supported since 2022. From small community interest companies; to mid-sized social enterprises, to international charities. We're proud to have worked on a range of projects that align with our mission & values.

15+ Years of Experience

With 15 years of design & digital experience between us, we consider ourselves a dedicated duo who have learned a lot from the dozens of projects we've worked on over the years in the public, private & non - profit sectors.

Services via

Our Studio

Think of us as your business strategic partners who also have a knack for system optimisation. We'll work with you to create brands & websites that will delight your customers. Or use our no-code know-how to streamline your digital processes & systems, so you & your team can focus on doing what you do best.




Crafting business stories aka strategies to help you
better communicate & connect with key stakeholders of your organisation.

// Brand Positioning & Strategy // Business Planning
// Business Strategy // Impact Measurement
// Market Research // Theory of Change // User Research




Boosting your business operations, so you & your team can effectively manage all processes, projects & tasks more efficiently.

// Automation & Integration // Basic CRM // Business Process Mapping //  Project & Task Management // System Management // Workflow Optimisation




Creating & designing websites based on your branding & our discovery research process.

// Analytics // Content Audit // Content Management System
Customer Journey // Responsive Web Design // Search Engine Optimisation // User Experience Design

About Us

The Duo

Kinda quirky & a little bit different, with 15+ years of experience between us, we're a dedicated & dynamic duo passionate about combining design, no-code technology & strategy to support impact first brands.

Janinah McKenzie
Digital & Strategic Lead | No-code Enthusiast

" Hey I’m Janinah, I have 6 years experience working on behalf of brands such as: The Big Issue, Cancer Research UK, Power to Change, The Leprosy Mission, Lumos & Mencap."

All things Notion, reading & writing.

Boring books, clutter & lack of autonomy

Joseph Knowland
Creative Lead | Designer | Illustrator

" Hi I’m Joe, Creative Lead at JMK & Co. I come from a fairly mixed background covering art, design & production. I thrive on bringing ideas to life & delivering impact on projects."

Climbing, drawing & swimming

Bad food, IKEA & long films


Kind words from our clients!

"Janinah was an excellent support in helping us create a Notion landing page for our grantee network. She helped us think through initial design, was very patient as we learnt the ropes, and then a sounding board along the way as we worked with her to create the finalised page. She is really pragmatic, creative and warm. A delight to work with! Have no qualms in recommending her."

Kate Weiler

Coach & Facilitator

"We invited Janinah to lead a business planning workshop with our senior leadership team yesterday and really enjoyed the session she led. She guided us through a series of brainstorming themes and asked challenging questions that helped us step back and see the bigger picture. She was very professional and personable and we would fully recommend other companies to buy in her consultancy services. We hope to work with her again in future!"

Jessica Craig


"Janinah ran a brilliant introduction to no-code tool Notion training for the Thirty Percy team. She was so enthusiastic, open and creative and a dream to work with. I'd highly recommend working with her for all things Notion and beyond. She has a really unique take on all things system design and designing appropriate knowledge systems."

Louise Armstrong

Director of Collaborations, Thirty Percy

"While Janinah worked for us she was enthusiastic, knowledgeable, innovative and a great member of her team."

Steve Payne

Well Training

"Janinah has great foresight and I wish I could employ her as a digital strategist full time for my business. She is a great asset for any organisation."

Rev Roger Maynard

New Testament Church of God Willenhall


Got Questions?

We have answers!

Do JMK & Co offer all services via an in-house team?

All of our services are provided in-house. However please note, should your website require coding/ development, or hosting - We will use a 3rd party service.

How do you guys work?

Our M.O
Aka Modus Operandi is:

Questions, questions & more questions —> That's how we typically start any project. In fact, that's how we start all projects because to us it's crucial we understand not only your organisation but the people behind it & how they work best. This deep understanding means we're able to align our abilities with the challenges your organisation may be facing; from embracing digital to increasing inefficiencies in operations. We're always up for a challenge & happy to help a purpose-driven brand in need.

Expect clearly defined processes. We've honed our approach over many projects & job roles, so we use a range of tried & tested techniques & tools to get the job done.

Expect a focus on research-driven ideas & insights. There are lots of consultancies out there who pride themselves on their abilities to gain insights out of ‘Crazy 8 Workshops’ & ‘Lightning Sprints’, however whilst we're all for a good workshop session ourselves - We also believe in the massive amount of value to be gained from good ole fashioned desk research. This is why throughout the project you'll find us swotting up on the latest sector trends & tools you might find useful.

Lastly expect approachable, passionate people. We care about our work & helping your organisation achieve long-term success. We do this through collabing closely with your team & keeping front of mind your needs and the needs of your beneficiaries.

What's Your Story?
Umm why exactly should we choose JMK & Co?

Our work encompasses business & brand strategy & digital systems design - As we believe all business are made up of stories & systems: Stories that will engage and inform your customers/funders & 'Behind the scenes' systems that help your team continue to deliver impact to society.

By specialising in the aforementioned areas (as opposed to dozens like full service agencies) we're able to build brands that matter & create/develop the business; strategies & systems that enable them.

Not to mention we're much more nimble than some of the aforementioned agencies/consultancies out there with 10+ clients on their books. We only work with a handful of clients per time. So be assured you'll have our undivided attention 😉


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